Our Story

SNOWLUXE is the ultimate destination for the latest news, ski gear and apparel from around the world.

With a keen eye for style and quality, SNOWLUXE provides a place for ski enthusiasts to source the best product, on the market, from around the world. SNOWLUXE avoids fads and substandard product and remains relevant by focusing on sophistication and quality.

SNOWLUXE was born from a pair of ski enthusiasts who have travelled the world via their love for skiing. One is an ex-ski racer who has raced his way around the world and who owns more skis than shoes. The other, a creative in the fashion industry who loves all things apr├Ęs fashion. From their common love for the sport, good quality product and everything that comes with it, SNOWLUXE was born.