In a self-loving ,narcissistic world, people around the world have fallen in love with monogrammed anything. From bag tags, to shirts to iPhone cases.

Now, Polo Ralph Lauren have joined the party and are taking that idea a step further by offering customers at their new flagship London store at 169 Regent Street and online the opportunity to design their own version of the classic Polo shirt, an Oxford shirt or a blazer.

You can choose the shirt’s colour, but that’s just the start. You can choose from 24 different different international flags, while on the left hand side there is the option of seven different traditional-style crests or a range of artwork including variations on the iconic Polo pony, Polo bears or one of those two most British of dogs: the bulldog and the corgi.

We love it! More found here.