5 Celebrities To Look Out For In Verbier, Switzerland.

Verbier really is the crème de la crème in the skiing world.

It has this magic amalgamation of après, village culture, snow conditions and terrain that make people want to flock to it, including celebrities.

It’s been a hot spot for tourists dating back to the early 1900’s. In the 1960’s, it was frequented by lifestyle photographer Slim Aarons who is famously known for ‘capturing fabulous people doing fabulous things’. And there are still plenty of fabulous people you can spot in the resort today.

If you are in Verbier or plan on visiting, keep a look out for these 5 celebs who have been regularly spotted around the place;


James Blunt is #1 on the list for a reason. He’s earned the title of ‘local’ as he spends most of his year in Verbier.

The singer/songwriter owns his own chalet in the town, as well as co-owning the fantastic mountain restaurant Le Vache with England rugby legend Lawrence Dallaglio and superbike racer Carl Foggarty. It can be found at the Attelas chair life (2,727m).

He even has a lift named after him and Verbier have given him a ski pass for life! (Fun Fact: Diana Ross also has a chairlift named after her!).


The down to earth and loveable Virgin founder and billionaire Richard Branson is such a fan of Verbier that he has also bought his very own high-end luxury retreat called, The Lodge.

He visits regularly with his family, business associates and celebrity friends (including Leonardo DiCaprio, Jude Law, and even Barack Obama) and is often spotted often around the village and on the slopes.

Being the business wiz that he is, he’s set the ‘The Lodge’ up as a ‘hotel’ for busy weeks during season, so it is open to the public to enjoy too. Madonna and family stayed in the chalet back in 2017. Depending on the week, you can book the entire chalet or just a room. Prices start at around £2550 per room for three nights.


British adventurer and TV personality Bear Grylls is another celebrity who owns his own chalet in Verbier and is known to reside in the resort for much of the season with his family and friends.

The adrenalin junkie is known to love the backcountry skiing available in Verbier and is very competent at it, tackling


Ed Sheeran is another singer/songwriter who loves the slopes, although he has not committed to owning his owning chalet just yet. Ed Sheeran was first introduced to Verbier through his friend James Blunt and since has returned with his wife Cherry Seaborn.

5. Pixie Lott

UK popstar, Pixie Lott is also a frequent visitor to Verbier, often staying in the luxury W-Hotel with boyfriend and model Oliver Cheshire.

Often seen out on the slopes in her signature white ski-outfit, she’s a lover of the mountain après and Verbier nightlife.